Knee Jerks. Snap Decisions. The Impulse Buy. Regrets. OMGs. Purchases, like the Hose of the Future, the Perfect Groomer or that Magneto Memory Band, which is in what drawer?
Fast decision-making feels like a goal among the marketers hurling the "Buy Now," "Order Now" messages we see during every online experience. No one selling anything is suggesting you think about it, take some time, consider your options. And then decide, when you’re ready. Malcolm Gladwell in his book Blink: The Power of Thinking Without Thinking even tried to convince us it was a good thing.
All due respect to Mr. Gladwell, we think you should listen to your mother. Like we did.