Relovate asked this question when we got started: "Why can't you "consider" options before you book travel products like hotel rooms and flights and car rentals and activities?"With so many choices available, and the big sites never miss a chance to tell you they have 1 gazillion rooms available, what’s the rush?
In one survey we conducted, 54% of respondents wanted the ability to Save All the Options I Am Considering. In another, 53% of respondents said they "loved It" this description of what a consider feature could do: You can save flights, hotels, restaurants and activities you want to consider and then book when ready. Another 42% thought it was "interesting, would explore it."
In other words, 95% of the respondents though the idea of considering was overwhelmingly positive. For women specifically, it was 98%.
Relovate decided that our customers didn’t need us to rush, press or pressure them. We accepted that decisions should be made on your terms and at your convenience. Or keep your money. So, we built a feature we call, aptly enough, "Consider."