Charles Saldarini, Thu Sep 06, 2018

The Hidden Crisis of Solo Trip Planning

The Hidden Crisis of Solo Trip Planning

Your dog may not like it, but the truth is, alone has its niche. Soloists, comedians, certain rock climbers—they all like doing things by themselves. But we'll bet if the trip plan to the next show, gig or rock, could be collaborated with friends, they'd be thrilled to play in an ensemble. 

Since its inception, online travel planning has been a solo act, focused on a single user, booking stuff. Why? Simply, because the big players spend billions getting you to their sites, and once they do, they want you buying, not shopping.

Social and collaborative trip planning doesn't fit the traditional travel player's booking funnel, even if they know friends, family and colleagues are top sources of inspiration and planning. Since these sites want you booking, not looking, they don't encourage you to take your time or involve others. The message is simple: book now, book now, book now.  

A bunch of problems develop from this emphasis, but amongst the biggest is the "You Should Have Called Me" Syndrome, which is also known as the "Why Didn't You Call Me" Effect. Frequently, these manifest by the water cooler, or in the break room or in your news feed, after you relate some issue about your trip. You'll have that one friend Tory, who travels allot, say, "Oh you should have called me, I would have told you that beach isn’t very good." Or that colleague say, "My sister never stays in that hotel, and she used to work at that hotel." 

This kind of "YOU SHOULD HAVE" feedback has been known to disrupt otherwise perfectly good friendships, separate families at Thanksgiving and produce snarky retorts like, "well you knew I was going to Barcelona, why didn't you say something?"

Collaborative trip planning fixes all of this. 

We've all got friends, family and colleagues that have "been there, done that." They know things you don't, no shame in saying it, about places and hotels and restaurant and activities they have already experienced. Relovate makes tapping their experiences easy, using collaborative techniques. The upshot is you’re not tilting at hotels, so to speak. 

Now you can invite them to get involved in your trip planning. Among the things Relovate lets you do:  

  • You can plan together, in real time, on the same trip. 
  • Friends see the choices you’re considering and can make notes about those selections.  
  • Friends can chat with you privately, in a personal trip channel. 
  • Motivated friends—like Tory--can easily search and add items for you.  
  • Trips can be shared at any time. 

By getting your friends, family or colleagues involved--before you book!--you can gather relevant information about experiences, from trusted sources, who know you. Say what you about Tory, but she knows you'll be miserable if you’re hotel isn’t near a good running park. Love her! 

At Relovate, we want you to stay friends. We want you to take your time, collaborate the trip plan until it’s just right.  We know you’ll book when you're ready.  

If you have 4 more minutes, read our post How to Use Online Collaboration for Trip Planning to learn how Relovate trips can be collaborated.Test